I have played around with ad placement quite a bit, and think I have found the best layout for ads on one of my sites. I was a bit worried at first because I was afraid the ads might have been too “in your face”, but my click thoughts really shot up.
So take a look at this blog post on
embarrassing medical exams. You will notice I have one ad unit right by the top navigation. What I have found is that
you want to force people to look at the ads. If you do, then you have some chance of them clicking a link. Then I have a long ad to the right. For some reason it performs better if it is white vs. grey. Now go to the blog home page for my
office blog.
You will notice that every front page story is cut in half and you have to click the “
continue reading link” to get the whole story.
Doing this is gold! Once a reader clicks the link the window opens up with the ad on top. This again forces a reader to view the ad and provides for the opportunity to generate a click.
Generating a steady profit is difficult for a site like mine. On days when I make front page digg, reddit, and netscape, I do pretty well. But having a site that is on topic is the way to go. It will be much easier to filter out all of the adsense leaches. As of right now google only allows you to block 200 competitors in your adsense competitors filter. So choose them wisely.
Doing so made my adsense profit shoot up about 150% overnight. Make sure you spend the time to filter out the leaches. Google has a little tool you can install in IE to view exactly who is advertising on you sites.
The rule is, if they are using adsense on their site then they are a competitor and you should block them.I have also found
http://www.adsblacklist.com/ very usefull, and will use them when I start advertising on my other blog project
Obama Smoking. (sorry for the backlink :-))