for AdSense you need to - compromise a little.
What happens is, Say you optimise a page for Google search, the object is to get traffic. . Once the traffic arrives AdSense search arrives and searches again. (to target ads for this page)
If your search optimisation is not very specific, too broad a topic or topics the AdSense ads are worthless because they do not have any clear target.
One of the better kept secrets of using AdSense is to throw away the notion of a thousand hits a day. target a single page for only a few visitors. but make them users arrive from a very targeted phrase or keywords.
If you want thousand visitors a day, make more highly targeted pages.
When the adsense search arrive, it will likely deliver better content for the page than you can.
Be specific. target for AdSense results. and you should have no problem getting 1 cent from every page view.
Then you hrow away some untargeted traffic and increase your revenue. If you cannot deliver specifically targeted traffic. . adsense is not a lot of use to you.
My landing pages are pretty specific. The main page is mostly targeting the tournament page layouts, but a portal none the less. I think I am getting decent stats regarding the traffic, they just don't click.
For example..
Time on site 2:32
Pages per visit 2.86
and the top 4 pages are...
/index.html
9,860 48.80%
/backgrounds.htm
3,848 19.05%
/tournament_pages.htm
2,905 14.38%
/myspace_backgrounds.htm
2,704 13.38%
And 43.78% of visitors to the main page move on to one of those landing pages.
However, my 2 campaigns....The first being the page top banners, and the second the text link ads are performing as follows..Yesterday for example, a very characteristically normal day for performance.
Impressions Clicks CTR eCPM $
# 1) 1542 8 0.52% $0.26 $0.40
# 2) 823 4 0.49% $0.25 $0.20
I see that by the display content of the Ads, that they are all pretty relevant...With the exception of the trny page layouts landing..The Ads there suck, and do not incite many clicks. The content is on target as far as I can see, I suspect there are just not many relevant advertisers.
I think I can improve the content for better results on the main gallery page, the backgrounds landing, the dividers landing, headers landing, and buttons...So I will work on those, I think that is what you mean?
--Melanie
